Idea development | Ideation - Project examples from start-up to corporate group

About this episode

This time it is about Neuroactive* Idea Development:

From start-ups, entrepreneurs and medium-sized businesses to corporations - examples of unique ideation projects with the NEURONprocessor


* The NEURONprocessor expands our established perception through resonance-based perception, in the optimal state of our brain for idea development and creativity.

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The contents of the program

We had dropped out last time when we entered the startups ;-)


Martina: What are some other examples of projects for startups that you've done?



    • Since we still consider ourselves a start-up, we have of course always been our own customer up to now. Here we have used the NEURONprocessor in the following areas:
      • We did our business model canvas with our entire founding team to take another close look at whether we had overlooked any weaknesses or strengths - and to optimize or refine our strategy on the basis of the results.
      • We have developed a concept for building the NEURONprocessor community. Here we developed a question catalog that contained all the queries for which we wanted to have the essential information at the end of the process.
      • Then we developed a concept for the onboarding (instruction) of our NEURONprocessor users. We do not want to use any of the established solutions, but rather a solution tailored exactly to us, based on our existing resources and capabilities.
      • And we developed a roadmap for the further development of our NEURONprocessor software to make sure that we do not run too much into our own - possibly even limited - ideas and views and align ourselves better with the real requirements of our users. This was a more effective alternative for us compared to classical user surveys, which are always very time intensive for all parties involved.
      • We have also done projects for ourselves and other startups on pricing, online presence, marketing campaigns, trend research and future strategies.


Martina: What about applications for self-employed & entrepreneurs?



    • I would say that the projects have essentially taken place in the area that we have also used for ourselves:
      • Business Model Canvas
      • Problem solving
      • Concept developments
      • Corporate and marketing strategies
      • Trend, market and future research
      • Roadmaps for product, software and business development


Martina: What can small companies to medium-sized businesses do with NEURONprocessor?

    • A good example for the medium-sized sector was a still owner-managed large pharmaceutical company that commissioned us with a future and trend research in order to get their future orientation in maximum harmony with the so-called "Sustainable Goals". And this included the resulting idea development for new product and business areas based on the existing resources of the company.


Martina: What about at the corporate level?



    • Here, interestingly enough, we have done many projects for insurance and financial groups.
    • For example, the development of a so-called service desk, which was to include over 5000 employees, many external brokers and customers. With so many existing internal systems within such a corporation, this has been a very interesting challenge. The core of the solution, was even more interesting, as we developed the idea to be based on the processing of the human brain.
    • Then we implemented a project to completely redesign recruiting in the insurance sector.
    • Or how to store insurance policies in wallets on a smartphone.


Outlook for the next show

Next week we will talk about mental and perception techniques in general - and in particular about the NEURONprocessor, which we also want to take a closer look at. For this we have a guest: our science and research director - the Dipl. Psychologist Uwe E. Volk.


💡 CURRENT | Webinar to develop your / your concepts: We guide you step by step to develop your required concepts and solutions - or those of your company, with the NEURONprocessor:


Have fun listening & watching!

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The NEURONprocessor

The NEURONprocessor software builds a specific brainwave pattern in your brain during use, which enables the optimal mental state for idea development.

The structured approach of the NEURONprocessor method binds the waking consciousness, which gives the right brain hemisphere more space. This leads to a more extensive access to stored (expert) knowledge and an extremely increased intuition.

Because your brain is permanently busy with:

  1. Compliance with the method
  2. Selection (multiple choice)
  3. Writing
  4. Speaking (audio feedback)
  5. Optional sketches (or graphical interaction)

We can understand our right brain hemisphere here as a tool that provides us with information that we otherwise do not get to - or that we do not become aware of because the everyday or waking consciousness is always in front of it.


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