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NEURONprocessing
Ideas & Ideation Platform

We've built our Neuroactive Ideas & Ideation Platform to help your organization future-proof itself. Be one of the innovative pioneers.

Save 80% time and effort in your idea development and ideation projects - for best possible innovations, solutions and concepts. Be among the first to book this service via our platform and have it crowdsourced by certified idea developers within a few days.

Do you want to increase productivity in communication?

At a client with well over 5000 employees, external and internal communication was often very unspecific and misdirected.

Based on the results, we developed an adaptive steering and control system in order to direct specified requests to the right addressees in an increasingly transparent manner.

Media Digital

Have you ever had problems in recuiting?

A client from the financial sector had massive problems in recruiting new staff. There were various reasons for this, such as the image of the industry and working hours.

In a very short time, we delivered a coherent concept that helped the customer to find suitable applicants and more new hires. And, of course, with the client's existing resources.

Have you ever looked at internal problems from the outside?

For example, one financial firm's problem was that its customers were not paying attention to their correspondences - even though the ongoing disregard was accompanied by ever-increasing costs to you.

We showed that the "text deserts" of the company with their "technical jargon" did not open up to the customer. A communications designer was brought in to graphically illustrate the ever-increasing costs - with continued non-response to the cover letters - using a cost curve.

Have technical problems ever slowed down your development?

A high-tech company that also produces for Formula 1 had a time-critical manufacturing problem. Two specially connected components always tore apart at a certain point during stress tests.

We showed that a vibration caused the adhesive used to break off - and this was due to a transversely acting tensile force.

Some of our innovative customers:

How it works

1. select ideation template

Select a suitable ideation template for idea development, problem solving and concept development according to your initial situation and objectives.

2. view project status

Fill in the project order based on your chosen template and assign your project. View the status of your assigned projects at any time.

ADVANTAGES & COMPARISON

Advantages & Comparison

The key advantages over other creativity techniques - such as design thinking, etc. are:

  1. Optimal state of consciousness
  2. Pinpoint results
  3. Low team & time expenditure

In everyday thinking and workshops we are limited in finding ideas by our established thought patterns and non-optimal states of consciousness (stress level). In addition, there are creativity techniques that show methodological weaknesses in the process - and thus in the result.

In our differentiated comparison of the NEURONprocessor to selected method parts we assume an ideal-typical NEURONprocessor IDEAS developer (solver), who is maximally suited to think creatively through the application of the software (protocol), is imaginative and ultimately thinks optimally associatively. It is therefore ideally suited for the development and production phase in idea processes.

 


IN DETAIL - FOR ALL THOSE WHO WANT TO KNOW EXACTLY:


 

Creativity techniques with a focus on changing perspectives guide the participants to slip into different roles.

  1. This is so important because it establishes a stable foundation for later association.
  2. In the NEURONprocessor application, this happens purposefully via intuitive associations. The above-mentioned methods imply certain perspectives that do not necessarily produce goal-directed associations later on.
  3. Their results are also influenced - similar to brainstorming methods - by the environmental factors mentioned above and by the personality traits of the respective participants in the method. Most methods finally lead to a discussion and / or evaluation round, which is often as subjective as unanalytical and a selection of the relevant information is difficult here. In contrast, the results of a NEURONprocessor-based IDEAS development represent a focused substrate of relevant information that can be further processed in a standardized manner in the later analysis phase.
  4. In short, "it's all in the right attitude!"

Creativity techniques with a focus on brainstorming guide participants to make a topic-based association.

  1. The richness of information is the first priority here. However, in some cases, the optimal information may be contained in the mass.
  2. This richness and its quality are mostly dependent on a good mix of participant personalities. A further limitation can occur by associating in the wrong direction. However, positive participant feedback can also be expected. Adequately, in the analysis phase of the NEURONprocessor application the results of the individual idea developers are merged in a standardized way.
  3. Prior to this, association to the relevant responses occurs in the important, final production phase of the method. Here, adherence to the protocol has led to the attainment of optimal mental performance. Above-mentioned methods are designed for absolutely free association, produce many ideas - but at the same time many irrelevant.
  4. Their results are also influenced by the above-mentioned environmental factors and the personality traits of the respective participants in the method - similar to perspective change methods. Most methods similar to brainstorming also end up in a discussion and/or evaluation round, which is often as subjective as it is unanalytical, making it difficult to select the relevant information. In contrast, the results of the NEURONprocessor method represent a focused substrate of relevant information that can be further processed in a standardized manner in the later analysis phase.
  5. In short, "the right content is what matters."

Combined creativity techniques, such as efficiently executed design thinking, carry the strengths and weaknesses of the above methods.

  1. The steps of the ideal-typical design thinking process do not necessarily have to be run through one after the other. Jumping back and forth to other phases at any point in time is entirely desirable.
  2. Here, the focus is on an often time-consuming iterative approach including multiple prototyping and testing. In this way, design thinking produces results that are very well aligned with the target group. The complete NEURONprocessor application - including the preparation of the optimal information - requires only a fraction of this time.
  3. In contrast to the NEURONprocessor application, large human resources are ultimately tied up in the design thinking process.
  4. In short, "it's the right method that matters."

With the NEURONprocessor we bypass the established thinking and perception - and focus freely and directly on the required answers from the specific questionnaire of an ideation project.

  1. The neurological correlate is measurable in a firing on all frequency bands - especially in the right brain hemisphere.
  2. The resulting results are immediately validatable by the customer. They lie in the one solution space that is derived from the resources and the possibilities of the customer - in combination with the spirit of the times. Strictly speaking, this solution space is already available from the moment the task and questionnaire of a NEURONprocessing Ideation are finally defined. Because all required and concerned aspects unite in this solution space (solution point).

3. ideas, solutions & concepts

Access the results of your completed assignments at any time, created by our professional idea developers.

Your Ideation Assignments:

1. select ideation template

Our standardized templates for idea development and ideation serve as a starting point for your idea development, problem solving or concept development assignment. These are specific questions that are relevant for the respective project. Select the appropriate template for your project and describe its initial situation and objectives. All information will be treated confidentially: NDA , privacy, etc..

2. view project status

In the project overview all your projects in preparation, running and completed projects are listed as an order. By clicking on them, they are displayed in detail and can be viewed.

The processing of the questions of your order is carried out confidentially by our certified idea developers. For this purpose, they use a neuroactive ideation software - the NEURONprocessor developed by us.

3. ideas, solutions & concepts

The results realized by our idea developers are available to you for immediate implementation.
 
The data of your projects are permanently provided on our platform. Thus, you always have quick access to all results.

Login to your project overview and your available results:

Login

From here, you can use your results in a variety of ways:

  • NEURONpublisher:
    Share with your team via our NEURONpublisher.
  • Export:
    Or export as text, Word or MindMap files.
  • Whiteboard:
    Make accessible on a digital whiteboard - like Miro or Mural.
  • Collaboration:
    Transfer directly to collaboration tools such as Notion, Microsoft Teams, Trello, Asana, Wrike, etc.

We built our neuroactive ideas & ideation platform to help organizations become future-ready. Be one of the innovative pioneers.

Register now

and secure unique advantages
Limited

Our results lead in application:

Our ideation is smart for the following reasons:

The NEURONprocessing Ideation process in 3 steps & max. 5 days:

Customer request

According to his requirements, the customer selects the appropriate standard idea template on our platform. Its specific queries define the required idea development, problem solving and concept development. For example, for validating a StartUp idea, which is best assigned with a Business Model Canvas.
Ideation-as-a-Service "
Direction Arrows
Step 1

Neuroactive software

A qualified team of our certified idea developers, works out confidentially in max. 5 days the required result with our neuroactive software. The NEURONprocessor enables the optimal mental state for idea development and ideation, with maximum access to memory content and an extremely heightened intuition* .
Direction Arrows
Step 2

Result

The result is made available to the customer confidentially on our ideation platform in common data formats. This is also used to answer queries that arise during implementation. (Note: we do not provide consulting ourselves! Consulting can optionally be provided by our partners).
Step 3

* This extremely heightened intuition allows us to perceive the aspects that you do not (cannot) perceive internally.

Examples for our ideation in problem solving

Our ideation is fast, cost-effective, immediately applicable, delivered in an optimal mental state for idea development, and has a scientific foundation. Successful customer projects prove this:

Communication

Communication

At a customer with well over 5000 employees, external and internal communication was often very unspecific and misdirected. In other words, the wrong addressee received the wrong message. This led to frustration and demotivation of all those involved, as well as the half-hearted completion of the respective tasks.

Our ideation experts processed the questionnaire created during the briefing with the customer using the NEURONprocessor.

Based on the results, we developed an adaptive steering and control system in order to direct specified requests to the right addressees in an increasingly transparent manner.

The results:

  1. Increase in employee satisfaction
  2. Increase in productivity
Recruitment

Recruitment

A client from the financial sector had massive problems in recruiting new staff. There were various reasons for this, such as the image of the industry, working hours and much more.

After a short briefing with the customer, we created a questionnaire that addressed the solution to the problem. The processing was done by our ideation experts with the NEURONprocessor.

In a very short time, we delivered a coherent concept that helped the client to attract more applicants and more new hires. And, of course, with the client's existing resources.

Economy

Economy

Let's look at an economic example of a NEURONprocessing ideation:

  • The problem was that customers of a financial company were disregarding your correspondences - even though the ongoing disregard was accompanied by ever-increasing costs to you.
  • This resulted in the following task after the briefing with our client: Development of a solution to increase the attention and the earliest possible reaction of the customers in order to increase the revenue of the company.

 

Our ideation process delivered the following solution:

  • The customer did not understand the company's "text deserts" with their "technical jargon". A communications designer was brought in to graphically illustrate the ever-increasing costs - with continued non-response to the cover letters - using a cost curve.
  • Furthermore, the image of our client was transformed into a helper whose employees always find a solution for the customer. The response rate increased to 70 %.
Technology

Technology

Let's look at the example of a technical NEURONprocessing ideation here:

  • A high-tech company that also produces for Formula 1 had a time-critical manufacturing problem. Two specially connected components always tore apart at a certain point during stress tests.
  • The briefing with the customer led to the following task: what is the problem, why does the fault always occur in the same place - and how can the problem be fundamentally eliminated in terms of production technology?

 

Our ideation process delivered the following solution:

  • A vibration caused the adhesive used to tear off - possibly due to a transversely acting tensile force.
  • To prevent this, the carbon fibre component had to be baked for longer at a lower temperature, the adhesive diluted and injected with more pressure - if necessary even in a rotating motion to ensure a more even distribution of the adhesive.

StartUps & companies we have already helped in their respective stage of development:

Idea generation
1
Market entry
2
Product optimization
3
Investor
4
Crisis management
5
medac

Idea generation

Value-oriented pharmaceutical company

Relevant trends and strategic business field development oriented to the UN SDGs:

The preceding internal trend research (STEP analysis) was enriched many times over. And based on the resources and potentials of the company.

"We were surprised at how many novel and concrete product ideas were included in the data."

Profile Woman

Dr. Susanne E. | Corporate Strategy

HYLI

Market entry

Pension platform

Development of a pricing strategy:

This was validated and adopted as part of a small customer survey.

"We did not find a satisfactory approach to a pricing strategy. The approach delivered was so coherent in itself that we were able to adapt it directly in combination with a small, pinpoint customer survey."

Helen Hagge | Managing Director

LIFEoCLOCK

Product optimization

Designer watch

Solving a technical product problem:

The solution was validated and adopted into the product.

"We had already come up with a similar solution internally, but it was missing one component - and that was exactly what was part of the data supplied, which we even got in a rush job over the weekend."

Arian Okhovat

Arian Okhovat | Product Manager

ticr

Investor

Football Social Media Platform

Preparation for the investor meeting with Funke Mediengruppe:

The platform was integrated into the company's own existing "Reviersport" service and other platforms.

"We have always taken the approach of selling the platform. For whatever reason, we have never considered cooperation as a more coherent strategy - even if this seems logical in retrospect.

Jörg Salamon

Jörg Salamon | nudge GmbH

Counter-Crisis-Ideation

Crisis management

Crisis as an opportunity

At the beginning of the Corona crisis, we launched the "Developing ideas for crisis management" initiative:

Since then, we have been helping our company and various industries with what we do best - effectively develop optimal ideas.

"We are in a position - especially in crisis situations - to develop the solutions, innovations and strategies that show those affected an expanded spectrum of action. Our goal is to minimize specific negative effects of crises - but also to understand them as opportunities for change and further development."

Thomas Tankiewicz | CEO & Cofounder

We complete already existing knowledge:

We make the invisible visible.

We consider what is not considered.

We provide the red thread in information complexity.

Upon request, NEURONprocessing will provide the above data and strategies for your organization:

Our experience shows: "just try it out

The best way is with our current offer:
You can test our platform once - and only pay if you like it.

Exemplary solutions of our ideation

Aviation

Ideas for optimal development, innovation and change for airlines, airport operators and aircraft manufacturers during and beyond the crisis

Education

Ideas for optimal development, innovation and change for digital learning in schools and educational institutions during and beyond the crisis.

StartUps, Investors & Agencies

Ideas for optimal development, change and innovation for startups, investors and agencies during and beyond the crisis.

Taxi industry

Ideas for optimal development, innovation and change for the taxi industry during and beyond the crisis.

The data obtained through our ideation is therefore immediately usable, as it can be implemented directly into the project and collaboration tools you use.

This is due to the fact that we have a 100 percent structured digitization level in the NEURONprocessor software.

Common methods - such as design thinking or brainstorming - average less than 20 %. In addition, there are other clear advantages over other creativity techniques:

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