COUNTER CRISIS IDEATION

NEURONprocessing, a Hamburg-based company specializing in innovative idea development (ideation), has investigated the question of what "The possible future optimum for airlines - especially with regard to new business fields" might look like. The question is part of the project "Ideas for international airlines during and beyond the crisis"., as part of the COUNTER CRISIS IDEATION | IDEAS DEVELOPMENT FOR CRISIS MANAGEMENT initiative.

Based on the current situation, it is difficult for most airline executives to envision the possible development of the aviation industry over the next few years.

The current situation is forcing most airlines to focus mainly on acute issues, such as resuming air traffic as quickly as possible at present. This leaves the companies little or, in the worst case, no scope at all to deal with the development of a possible future optimum based on sustainable measures and innovations.

For this reason, the ideation specialist NEURONprocessing with its research-based NEURONprocessor Software The Institute for Idea Development set out to work out a possible optimum for the airlines, which could last beyond the crisis.

In general, a global market shakeout in favour of the renowned and state-owned airlines is already taking place during the crisis - and also in the following years.

As paradoxical as it may sound at first glance in the current situation, the spectrum of new possibilities (solutions) is very broad and accessible to every competitor on the global market who sees the crisis as an opportunity.

In addition, promising new business areas are emerging for airlines that are willing to innovate. These can be easily integrated into the airlines' newly created infrastructure in the change that is now urgently needed. In the project results, these lucrative business areas will be discussed in more detail.

These include:

• A new environmental approach with real results that are transparent to society
• Health care and related new services
• Public innovation as an accelerator of sector-specific issues

Within the framework of the entire project "Ideas for international airlines during and beyond the crisis"., the following points were elaborated:

1. The current situation of airlines in the context of the Corona pandemic.
2. Other possible immediate measures by airlines for regular flight operations out of the crisis.
3. Possible period of the critical phase of the pandemic for airlines.
4. Steps that airlines need to take now, in parallel to the above immediate measures, to enable an entry into an optimal future development.
5. The milestones of the airlines on the way to a possible optimum.
6. The possible optimum for airlines beyond the crisis - especially with regard to new business areas.
7. Currently still helping, missing ideas (in the sense of immediate measures) - and possible new business areas for aircraft manufacturers that are lucrative even beyond the crisis.
8. Currently still helping, missing ideas (in the sense of immediate measures) - and possible new business areas for airport operators that are lucrative even beyond the crisis.
9. Finally, it was examined whether there are striking differences in the application of the developed ideas in an international comparison.