In this critical period, only a few companies allow themselves to deviate from the originally planned course they outlined before the crisis, letting go of the 'old familiar' or even taking the plunge. Those companies that do so nevertheless will be exceedingly successful.
Right now is an optimal time for all companies to clean up, sort out and restructure the entire portfolio. This has not been possible in the normally tightly timed operational process and is long overdue for many airlines. Most airlines have understood this and are already positioning themselves optimally according to their respective level of knowledge in order to be able to get going again immediately after the crisis.
Airlines that have already pursued an ailing or long-term unhealthy corporate organization and philosophy will not survive the crisis, or will do so only severely damaged. For example, companies that have been more profit-oriented than customer-oriented are now, and especially after the crisis has subsided, threatened with an enormous loss of image, including the associated financial consequences.
This enables the emergence of new airlines - surpassing the old ones in terms of efficiency and customer orientation - with significantly better and more ecologically sustainable concepts. See also Lufthansa's response to the crisis.
