In this part of our project "Ideas for international airlines during and beyond the crisis". is about the question "The possible optimum for airlines beyond the crisis - especially in relation to new business areas?".
For most of the airlines concerned, especially for their managers and decision-makers, it will certainly be difficult to imagine the actual development of the aviation industry over the next few years, taking into account the current points of view.
The current situation forces most airlines to focus mainly on the acute issues, such as resuming air traffic as quickly as possible. This leaves the companies little or, in the worst case, no scope at all to deal with the development of a possible optimum, based on sustainable measures and innovations.
We at NEURONprocessing have therefore developed with the help of our innovative NEURONprocessor Software based Ideation (Idea Development) set out to work out a possible optimum for the airlines that could last beyond the crisis.
In general, already during the crisis - and also in the following years - a global market shakeout is taking place in favour of the renowned and state-owned airlines.
In addition, promising business areas are already emerging for innovative airlines during the crisis. They can be integrated wonderfully into the newly created airline infrastructure with the change that is now necessary anyway due to the Corona crisis. In the following we will discuss these lucrative business areas in more detail. Among others, these are:
- A new environmental approach with real results that are transparent to society
- Health care and related new services
- Public innovation as an accelerator of sector-specific issues
Existing airlines that have survived the crisis may now have the opportunity to select new or better routes and optimally adapt their route networks to the existing infrastructure at their home airports. This is possible because some competitors have already had to leave the market as a result of the crisis. It can be expected that in the post-crisis period further competitors will have to exit or merge with healthier airlines in order to remain competitive.
In this context, a number of fair mergers and amalgamations of existing airlines, known as aviation alliances, may occur. In this scenario, the existing alliances expand their network. However, the exit of some major players in the market, to form new alliances, is also conceivable. This would have a positive effect on the majority of the companies involved, both in terms of the fleet and the route network.
The desire to travel among potential holidaymakers is expected to remain unbroken. The decline in the number of business travellers and commuters after the crisis has subsided can be largely absorbed by holiday traffic, as many people are drawn to faraway places and especially to the sunny beaches of this world after weeks of quarantine. The prerequisite for this is, of course, in addition to the relaxation of the pandemic-related travel restrictions, correspondingly tempting offers from the airlines and tourism providers in terms of pricing and the available destinations.
Favourable framework conditions
Even after the crisis, airlines are likely to benefit from kerosene prices, which will remain low, tax breaks and the unbroken strong demand from their passengers.
Innovative boarding concepts
Due to the increased hygiene regulations worldwide, the boarding concept will be completely revised at most airlines. Taking into account an innovative approach, this can lead to a more efficient, more comfortable and above all faster boarding process for passengers. This is also designed to be much safer from a health point of view.
"In the optimisation of a highly efficient boarding concept, we can always assist interested airlines with our successful IDEATION processes Support.
Airlines already generally represent the highest level of safety for their passengers. Passengers therefore also accept any inconveniences that compliance with the required hygiene regulations may entail, as they still want to reach their destination safely and in good health.
In order to avoid the under "3. possible period of the critical phase of the pandemic for airlines"In order to accelerate the possible development towards the optimum outlined above, the airlines will not be able to avoid launching the ideas described here and in the following points. These can be used as a set screw for the companies to achieve their set goals as promptly as possible.
Optimised route networks
New business segments will essentially be the route networks of the former or acquired airlines that become available. This will bring a large number of improvements for air travelers. In most cases, the higher standards of the parent companies in terms of safety, comfort, booking systems and goodwill options will be adopted. Other lucrative business areas for the airlines are described below.
Power by the Hour Leasing
There is an emerging trend among airlines towards leasing aircraft and away from owning their own fleets. This operating model allows a more flexible adjustment with regard to fleet utilization and can thus be decisive for competition. The airlines or alliances can choose from a pool of aircraft, some of which are shared with leasing companies.
In future, it will be possible to adapt leased aircraft to the corporate identity of the respective airline by simple means. The conversion from one airline to another is possible within a few hours. A trend-setting idea here is, for example, logos of the respective airline projected onto the white fuselage or tail units. These are also visible in daylight due to the projection technology used.
Another possible advantage of leasing is that there are common safety standards, which for many airlines can be higher than before. The increased safety standard results, among other things, from the optimized fleet portfolio of the respective leasing provider. This allows synergy effects, e.g. in maintenance, to be used much more effectively.
This possibility can also be considered for flying personnel within the framework of personnel services specific to the aviation industry. The same applies to ground staff at airports and maintenance facilities.
Health care and new services
A completely new business segment, which has emerged almost as a response to the current pandemic, is preventive health care and related services. The use of medical components is particularly suitable in connection with long-haul flights. The possible range of services and the resulting offer for passengers seems enormous. Once introduced, this can be continuously developed and adapted to the current requirements of the healthcare market.
Such a development is conceivable by innovative airlines in cooperation with medical technology companies, the aircraft manufacturers or cabin equipment suppliers concerned and aeronautical research institutes.
» We at NEURONprocessing support these companies at all times with our highly innovative IDEATION approaches, which can demonstrably contribute to optimal results within the shortest possible time. We are happy to share the ideas we have already developed for this with interested companies on request.
On Board Medical Technology
The basis for the above-mentioned services is provided by (bio)sensors for examining passengers during the flight in order to detect any illnesses and provide possible treatment recommendations. The sensors are integrated into the aircraft seats or cabin furnishings and can be configured variably according to requirements. The sensors can be applied to the body by the passengers themselves. In the best case, they function contactlessly.
Another idea would be anti-stress and relaxation programs that can be offered on the flights.
Neuro- and Biofeedback
Long-haul flights in particular offer an optimal opportunity for passengers to become more familiar with the concepts of neuro- and biofeedback methods. Furthermore, they can convince themselves of their effectiveness directly, on the basis of an often strenuous long-haul flight.
The development of such aeronautical components can be carried out in cooperation with appropriate manufacturers.
Rehabilitation of the sector
The airlines and aircraft manufacturers, in particular Lufthansa and Airbus, can market the health measures described above as a contribution to 'public health' - a kind of de-stressing for the common good. If necessary, this can restore the somewhat tarnished image of the airlines as the worldwide 'carriers' of the virus.
'Carrier of the virus' in 1. the current situation of airlines in the context of the Corona pandemic
The environmental idea
Airlines can start now, during the crisis, to launch new and particularly sustainable environmental technologies. After the crisis has subsided, and in the years to come, airlines can use these sustainably designed programmes as a flagship to promote themselves.
A real requirement for this will arise from the environmental awareness of the population, which has increased worldwide as a result of the crisis.
The effects of the massive suspension of international air traffic and the associated climatic improvement are being officially evaluated and are subsequently penetrating more and more into the consciousness of the population. This is already the case today, so that the aviation industry must come onto the market with appropriate technologies as early as possible and also use them consistently in order to achieve a more environmentally friendly and climate-neutral public image.
To this end, airlines wishing to take on a pioneering role and the associated external impact can establish a corresponding research centre for environmental and climate technology, in cooperation with existing institutions.
It should therefore primarily be a kind of head organization that searches for existing solutions and checks them for their applicability in cooperation with specialists and experts from the partners.
Here, the experience already gained in adapting security technologies from industry - e.g. protective measures with regard to the Corona pandemic - must also be applied to environmental technologies in this context.
In order to anticipate the environmental idea of the airlines, they can develop modern designed aircraft cabins with futuristic ambience and interiors in cooperation with the aircraft manufacturers. In doing so, they should equip the first aircraft in their fleet with them as soon as possible in order to appeal to an innovative, future-oriented clientele.
In the further course, the environment - such as airports, gates, lounges - will also be adapted to enable a completely new futuristic travel flair with real positive environmental attributes.
The prevailing design appears clean, tidy, clearly structured and a colour scheme with white tones predominates - similar to the interiors in science fiction films.
Environmental Transparency Management System
Within the framework of their environmental activities, the airlines strive to continuously visualize the change brought about in terms of increased environmental awareness and to communicate the measures actually implemented, as well as their positive effects of a cleaner environment, to their customers.
A specially created environmental transparency management system shows the environmentally conscious customer transparently and understandably how far one has already progressed in the projects in the environmental area. In addition, the customer can also be involved in terms of his ideas, wishes and imagination. Ideas developed by the customer are selected and then implemented by the airlines. The idea developer is publicly named and appreciated for his contribution by the airlines and the developer community. For his valuable contribution, he receives special status as a passenger, attractive rewards or a credit to his points account in the airline's mileage program.
Our proposed idea 'Public Innovation' below.
A note on our own business:
We offer the possibility of professional IDEAS developer to become.
We've already seen in 1. the current situation of airlines in the context of the Corona pandemic anticipated the idea of 'public innovation' under the heading of 'standard protection measures'.
The airlines make current questions and problems available to their customers on a specific platform. In addition to the questions of the respective company, these can also be topics from other industries, the solution of which the airlines can offer as a service.
Passengers who wish to participate in the solution of a problem or the development of a concept during the flight can do so primarily via their personal mobile devices (smartphones, tablets and laptops). Alternatively, airlines will provide their guests with their own devices, which will be kept on board for this purpose. As an additional incentive, airlines may reward their customers for their support directly with free WiFi access for the remainder of the flight.
Long-haul flights in particular, with their extended time window, offer suitable potential for this. Of course, passengers can also continue to work on their solutions from home. The focus, however, is on questions that can probably be completely processed within a long-haul flight.
The attractiveness of public innovation during the flight is achieved by corresponding bonus systems of the airlines.
Our previous idea proposal 'Environmental Transparency Management System'.
A possible side effect and benefit for the airlines is that a stronger "we-feeling" is created between the company and its customers. For the customer, the feeling arises that the airline and the flight operations are increasingly developing into a personal "biotope", which he himself has helped to shape and would like to continue to help shape.
Similar to Public Innovation and the Environmental Transparency Management System, the platform created for this can be used to participate in surveys in cooperation with opinion and trend researchers. The passengers here represent a good cross-section of a certain part of the population.
Participation could possibly be rewarded by means of an appropriate bonus system, as in the approaches already mentioned above.
Flying on Demand
Flying on demand' offers a new and particularly inexpensive way for passengers to travel. With this concept, certain flights only arise when the scheduled aircraft are filled to capacity. The flights can be offered to passengers at above-average prices, as the planes are always fully utilised in this scenario. This concept presupposes a certain flexibility on the part of the passengers in the event of flight cancellation or postponement in the event of under-occupancy, but this is accepted by the customers due to the favourable price.
In contrast to the airline-specific in-flight entertainment systems already in place today, cooperations and partnerships with the major streaming providers (Netflix, Amazon Prime, Audible, etc.) are also conceivable. The corresponding services will be offered to passengers via a special WLAN access on board.
This is a system with a local server structure and a limited but up-to-date offer. The server updates itself automatically during the turnaround times at the airports. No individual user access is required on the part of the streaming provider - every passenger can stream from the available selection for a fee.
In addition, passengers can sign up for attractive in-flight subscriptions onboard, which means additional profit for the respective streaming providers.
This platform can also be used by airlines for self-promotion purposes - especially for new airline proprietary services described in the broader sense here.
Educational and sightseeing flights
Interested industries and companies can become active as sponsors for educational and sightseeing flights for e.g. school and study classes. For these flights, only the window seats are occupied in order to guarantee each participant an optimal view to the outside. The flights themselves can lead over certain regions worth seeing (e.g. the Alps or coastal regions) and can be backed up with corresponding audio commentaries.
The industrial sponsors can promote their industry during the flights by means of infotainment on the audio and video track. These types of flights are also conceivable without sponsorship as a general offer for groups and individuals with appropriate payment.
In the next part of our project "Ideas for international airlines during and beyond the crisis". is about the question "What do airlines have to do already now to realise a possible optimum of aviation ".